About
関係 (kankei) is Japanese for relationship. It is the whole method. Strategy before surface, questions before decks, and a small number of clients treated properly rather than a long list treated quickly.
Most brands end up with a logo from one person, a website from another and photos from a third, and none of it matches. We do all three, together, in-house.
(WHAT WE DO)
Three disciplines. Most projects use two or three of them, in this order.
01
Branding & Logo Design
We craft brand identities, and the websites that carry them, that reflect who you are, connect with the right people, and give you the confidence to show up as your best self, online and off.
Brand Identity
Brand guidelines
Brand strategy
Rebranding
Creative Direction
Marketing Design
Logo Design
Custom Deck
02
Photography
We shoot and film brands that have something to say, and make sure every frame says it louder.
Product
Events
Campaign
Portrait
Social Media content
Behind the scenes
03
Social Media
We turn brand, photo and video work into content built to perform, without losing what makes it yours.
Content Strategy
Platform Management
Scheduling
TikTok
Content Creation
Reporting
Reels
(Who is behind it)
Ciao
I, Gulraiz, started Kankei because the best work I had been part of never came out of a brief, it came out of a conversation that went one question too far. So the studio is built around that: fewer clients, longer conversations, and identity work that comes from understanding a business rather than decorating it.
Together, we work across strategy, identity, photography and social, so nothing gets handed between people who never spoke. I bring the brand and photography side, with a focus on hospitality, lifestyle and skincare brands, the categories where how something feels is most of what it is. Huzaifa brings the social and video side, and the relationships that get us in the room in the first place.
(WHAT WE DO)
One name on the email. A known circle behind it.
Kankei is a solo micro-studio, run by me. Not an agency, no roster, just a small circle of creative people I've worked with and personally trust, brought in when a project genuinely calls for them.
Depending on what the work needs, that might be a motion designer, a copywriter, a developer, a second shooter or a stylist. Everyone is someone whose work we knows first-hand, so nobody is learning the standard on your project.
It also means the studio stays honest about capacity: it scales up for the opportunity in front of it, then goes back to being small. No overheads passed on, no account manager between you and the person making the work.
(How WE work)
Four principles, that survive every project.
01
Strategy first, always
No visual work starts before we can say what the brand is for in one sentence.
02
One conversation, not a relay
The person you brief is the person who designs and shoots it.
03
Systems over artefacts
You should be able to make the next thing without me. That is the deliverable.
04
Subtractions
Every decision is made by removing, not adding. If it can go, it goes.
（関係）— Kankei
A brand studio built on relationships.
Strategy, identity, photography and social for hospitality and lifestyle brands. A few clients at a time, so the thinking never gets thin.
(SELECTED PROJECTS)
See our work
(TAKING PROJECTS)